SPEAK: on behalf of children, LOBBY: on matters affecting the well-being and safety of children, ADVOCATE: for the rights of children, CREATE: public awareness on children’s needs and conditions affecting their well-being, CHALLENGE: social conditions detrimental to children, EDUCATE: the public on the nature, extent and value of child welfare services, PARTICIPATE: in the change and formulation of legislation and policies affecting children, REACH: out to disadvantaged communities to initiate services for children, FACILITATE: the development of services to children and families,EMPOWER: communities to address their needs, DISSEMINATE: information on issues affecting children and on services in aid of children, TRAIN: support and guide towards effective service delivery,BUILD: the capacity of child welfare societies to render relevant, appropriate and effective services, CO-ORDINATE: child welfare services, STANDARD: setting for service delivery, DEVELOP: guidelines for service programs, ORGANISATIONAL: development in child welfare societies, RESEARCH: phenomena affecting children and service programs, WORK: towards the equitable distribution of services with the most disadvantaged communities as focus areas.